Our Philosophy

Project Friday

We’re property developers. We wish there was another way to describe what we do without conjuring up images of 300 apartments in a high-rise tower, no car parking, and without room for a dining table. Because that’s not what we’re about. On all our projects, large or small, our focus is always on the human scale, the end users, the people who will occupy the spaces we create.

We’re also project managers, and in a sense that’s really what we are. We manage projects with care, resourcefulness and scrupulous attention to detail, some on behalf of our clients, others are ours.

And we bring something unique to every one of them.

We call it the Friday approach.

Why Friday

Friday is the point where work meets life, the interface between work and the things that give value and meaning to the work: the laughter of children, conversation with friends, the things that make life worth living.

The Friday Test

When we’re at work we apply The Friday Test. It keeps our focus outwards. Our projects aren’t figures on a spreadsheet. To us they’re real, tangible places to which people will return after work on Friday; places in which they’ll eat, sleep, make love, laugh and play. They’re places of meaning. Places we’d want to live in ourselves.

What makes us different?

We take the long view. We’re not after a quick profit. We don’t want to build apartments that are human filing cabinets. We uphold high standards when it comes to Project Managing our clients new builds or renovations; in materials, in design, in style and comfort. We will not compromise. Above all, we believe in space. Whatever your circumstances, a home can only have meaning when it has room to live, room to entertain, room to grow.


We create places of connection. Not cramped boxes that actually isolate and confine, but places where people connect with each other, with friends and neighbours, and with the world beyond their windows.