So how do we work?

We work with like-minded talented people: architects, engineers, planners, interior designers, builders, landscape architects. We believe in the discipline and the craft of what we're doing, and we only work with people who share those principles.

Greg Frid


My work at Project Friday is the fusion of my passion for property and architecture, as well as my background in logistics.

To me, it is humbling to think that every building we deliver will leave a lasting legacy on our city’s streetscapes, to be enjoyed by future generations. It is the awareness of this permanency that keeps me grounded, focused, and above all reinforces the immense responsibility of our work as developers.

I enjoy selecting the right partners and team members that share my level of enthusiasm, to ensure that our projects are delivered not only to our to exacting standard, but with an intangible sense of ownership and pride for those lucky enough to live there.



“Getting Project Friday on board to manage our renovation was the best decision we could have made – our only regret is not having engaged them sooner. We can’t recommend them highly enough.”

T&H Prahran Residence


“This is the fourth property development I’ve been involved in and working with Jordan was, by far, the best and easiest experience that I’ve had. Jordan’s calm and collected manner really made a difference when issues were raised. Having a property development consultant like Jordan, meant issues were dealt with quickly, efficiently and smoothly and nothing was too difficult or undoable.”

CH, Malvern

Jordan Siegel


After 15 years of wide experience running multiple commercial and residential sites, Greg approached me to co-create Project Friday as a place where we could bring our skills and our philosophy together.

From the very beginning of my professional career, I have always taken pride in creating a product that will exist for a long time. Today, this continues to inspire my work, along with a passion for detailed design and a drive to explore new ways of working.

I’m proud of the projects Greg and I are delivering, not just because they stand out in terms of quality, but because I know they will be appreciated for years to come.’



“We as builders and all of our subcontractors had a successful project at Jessamine in terms of expected time taken and expected margins achieved.  We rate the finished product at Jessamine as our best detailed project to date.  We thank you, Project Friday, for running a great team project and we look forward to working with you in the near future.”

Tim Farrell – Director, Project Group


“In a world with so called experts with broken promises, lack of reliability and under performance, it was a delight to work with Project Friday.”

Dr Peter Braun